HOW TO TRACK VIDEO AD CONVERSIONS WITH PERFORMANCE MARKETING SOFTWARE

Server-Side Monitoring vs. Pixel Monitoring - Which is Better?A variety of shopping services are turning to server-side tracking as a way to boost their data collection processes. While it requires a lot more technical knowledge than routine GTM and might present added costs, it can result in higher accuracy and even more trusted information

The Role of Landing Pages in Performance Marketing CampaignsA landing page is a webpage focused on one specific action you want visitors to take, such as making a purchase, filling out a contact form, or subscribing to newsletters. They are designed to eliminate distractions and guide visitors toward a single goal, improving user experience and con